About Us

Hola! Welcome to the Fantabulous World of La Vida Eyewear! If you haven't already noticed, you can see my proud Latina Mexi-rrican (that's Mexico and Puerto Rico) Roots reflected in every piece of eyewear crafted at La Vida. Some of my frames are bilingual -(like me) having the words "Hello" and "Hola" on the temple tips just for fun!
How was La Vida Born? Years back (no one really needs to know how far back), I went to pick out my first pair of glasses, I was excited not only because I could now see but because even at a young age, I had the fashion bug inside me. I dreamed about getting a cat eye frame even though it was the early 80s and large square frames were in. I tried every single frame in my eye doctors office only to feel defeated because none of them fit me.
Having a wide face and high cheekbones made most frames too tight, or they sat on my cheeks instead of my nose.
"How is this possible?" I thought. "Is there something wrong with my face?"
Every year, I experienced the same dilemma. I opted mostly for contacts lenses for the next decade extremely disappointed by not being able to wear fashionable eyewear that actually fit.
Then, I became an optometrist.
Little did I know that the same fitting problems that I had years earlier were now haunting my own patients. How is it possible that we couldn't find eyewear that fit well and came in colors that looked beautiful on our skin tone?
No two faces are the same even though we all have two eyeballs a nose and a mouth.
No one should have to compromise fit for fashion especially for a medical device like eyeglasses that make you see better.

La Vida Eyewear is not sold online. We want to make sure you wear the perfect styles for you. La Vida eyewear is only available through our authorized stylist opticians at your friendly neighborhood Optometrist office. So make sure you check here for our locations so you can get styled today!  After all... they are your eyeballs! Show 'em some Love. 

Born beautiful. Ready to show it.

about diana

Eyeball doctor turned eyewear frame designer for "Mi Gente". Diana is the Founder of Buena Vista Optical, An award winning South side Chicago eye clinic and Optical founded as a Labor of love on February 14, 2005.
Diana Says:
"Finding eyewear (eyeglasses) that fit my patients (and myself) was always a challenge in my Chicago practice. My patients predominantly Latinx did not fit in the current eyewear styles. Most eyewear designs in the market are European styles.
Having wider faces, higher cheekbones, and flatter nose bridges caused eyewear to slide off their noses, float on their face and the colors did not compliment our beautiful skin tone.
I researched and inquired hundreds of frame Manufacturers only to be told: "No. We don't make that. No one wants it, no one buys it" Gasp!

I complained to my husband about the frustration of not finding nice glasses that fit and he replied: "Stop complaining and DO SOMETHING ABOUT IT" 
So I did.
"La Vida Eyewear" was born. If manufacturers don't offer or sell it, If you can't buy it, design it! right?

La Vida eyewear is designed for wider faces, higher cheekbones, and flatter nose Bridges. They're also designed in beautiful colors to compliment our gorgeous skin tones. No more compromising fit for fashion with our smart fit designs. No more glasses sliding off your face, too tight on the sides and in colors that just didn't look right. Now, You can have it all... and a Taco!"