About Us

La Vida, eyewear as Diverse and BOLD as YOU! La Vida is designed for wider faces, higher cheekbones, and flatter nose bridges. They're also designed in beautiful colors to compliment our gorgeous skin tones. No more compromising fit for fashion with our smart fit designs. Now, you can have it all... and a taco!"

We believe that it is EXTREMELY important that you get styled and fitted for the PERFECT eyewear for YOU, your lifestyle AND your prescription. No two faces are the same and glasses are medical devices that are on your face all day.

Buying glasses online is NOT for everyone. If you have had challenges in the past finding glasses that fit well, we highly, highly recommend you visit one of our pop up shops inside your friendly Optometrist's office for a discovery and styling session.   After all... they are your eyeballs! Show 'em some Love. 

Born beautiful. Ready to show it.

about diana

Eyeball doctor turned eyewear frame designer for "Mi Gente". Diana is the Founder of Buena Vista Optical, An award winning South side Chicago eye clinic and Optical founded as a Labor of love on February 14, 2005.
Diana Says:
"Finding eyewear (eyeglasses) that fit my patients (and myself) was always a challenge in my Chicago practice. My patients predominantly Latinx did not fit in the current eyewear styles. Most eyewear designs in the market are European styles.
Having wider faces, higher cheekbones, and flatter nose bridges caused eyewear to slide off their noses, float on their face and the colors did not compliment our beautiful skin tone.
I researched and inquired hundreds of frame Manufacturers only to be told: "No. We don't make that. No one wants it, no one buys it" Gasp!

I complained to my husband about the frustration of not finding nice glasses that fit and he replied: "Stop complaining and DO SOMETHING ABOUT IT" 
So I did.
"La Vida Eyewear" was born. If manufacturers don't offer or sell it, If you can't buy it, design it! right?

La Vida eyewear is designed for wider faces, higher cheekbones, and flatter nose Bridges. They're also designed in beautiful colors to compliment our gorgeous skin tones. No more compromising fit for fashion with our smart fit designs. No more glasses sliding off your face, too tight on the sides and in colors that just didn't look right. Now, You can have it all... and a Taco!"